With increased tourism comes a greater life safety risk when a major emergency, like a wildfire or hurricane, threatens a resort community. While the local population may be informed, and educated based on their experience as full-time residents, tourists are living temporarily in an “unknown” land.
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Are you ready for a social media crisis in your fire department?
Every fire department is only one poor employee decision away from a social media crisis; the higher up in the organization that individual is will have a direct influence on how serious the crisis will be.
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