Picture if you will the L. A. Police Department posting images and videos of the Rodney King incident. Or maybe imagine FEMA sporting "EMA porn" taken during Katrina in New Orleans on their website. Now imagine the public outcry that would occur if say LAPD made a music video out of the Rodney King beating with the soundtrack of Pat Benatar singing Hit me with your best shot or FEMA posting a video of the Katrina disaster images to the soundtrack of Scorpions singing Rock you like a hurricane. Two very extreme examples I admit, but just as questionable. In both cases, someone would end up with an express ticket to the unemployment line.
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The 3rd “P” of Marketing: Promotion
Growing up most of us have probably been told, “You only get one chance to make a good first impression”! This is also true in the market place for any business, organization or individual.
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