By: Robert Avsec, Executive Fire Officer ICYMI, here’s Part I of this four-part series this week. Photo courtesy of NFPA.org Now if you’ve read Part I, you know that the focus here is how you and your department can develop some better strategies for teaching children and adults how to avoid becoming a victim of a preventable fire. Because we ...
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Fire and Life Safety Education Needs Social Entrepreneurs
Social entrepreneurship is about starting local movements that grow exponentially to solve massive social problems. Fire deaths and accidents are preventable, and yet they claim far too many lives each year. In 2016 there were almost half a million burn injuries in the U.S. and almost three thousand fatalities due to preventable home fires. The fact that so many of these could be avoided with fire and life safety education is stunning. And a prime example of a “massive social problem” that lends itself to a social entrepreneurship solution.
Read More »Emotional marketing can make for better fire safety messages
You want someone in that pre-contemplation stage to suddenly go out and purchase four smoke alarms? You’re going to have to find ways to proverbially rip their heart out... go for the gut... make ‘em cry... get them laughing... none of which is accomplished by “it’s the law” or “your fire department wants you to...”
Read More »Insights to Improve Your Fire and EMS Department’s External Communications
Tanya Bettridge, a fire and life safety educator and essayist, offers a unique perspective on how lessons she derived from the recent U.S. Presidential Election can be used by fire and EMS departments to communicate better with their stakeholders.
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