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Tag Archives: emotional marketing of fire safety messages

Emotional marketing can make for better fire safety messages

December 15, 2016 3 Comments

You want someone in that pre-contemplation stage to suddenly go out and purchase four smoke alarms? You’re going to have to find ways to proverbially rip their heart out... go for the gut... make ‘em cry... get them laughing... none of which is accomplished by “it’s the law” or “your fire department wants you to...”

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The Fire Service Psychology Association (FSPA) membership includes fire service leaders, psychologists, and masters-level mental health clinicians (e.g., LCSW, LPC, MFT) who are committed to "building a bridge between professional psychology and the fire service.
Two primary elements of that "bridge" are (1) developing Culturally Competent Clinicians and (2) developing a true understanding of the 5 domains of psychology (Assessments, Intervention, Industrial/Organizational, Operations, and Consultation) and what how they can improve the mental and behavioral health of firefighters and EMS personnel.
It’s essential to practice self-care and check in with yourself regularly. Be aware of how you’re feeling, especially after difficult shifts. Don’t let symptoms of trauma or stress reach a dangerous level. Visit the FSPA website, www.firepsychology.org for more information, including how you can join the effort to "build the bridge!"