While waiting for Mrs. Avsec to finish a dental appointment the other day, I slipped across the street to a McDonald’s restaurant in Dunbar, West Virginia to get a drink, a hot apple pie and use their free Wi-Fi to get some writing done. While looking around a bit, I saw things and thought of things that prompted these five thoughts on how what McDonald’s does could help any Fire and EMS organization to recruit and retain more people.
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The 3rd “P” of Marketing: Promotion
Growing up most of us have probably been told, “You only get one chance to make a good first impression”! This is also true in the market place for any business, organization or individual.
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