The fire service needs to market its service as an insurance company does. The fire service provides services to its community that one never wants to call on, like insurance, but can't afford to be without when needed, also like insurance. This is not marketed enough. How many of people live without several insurance policies, e.g., life, health, auto, etc.? None. Yet fire departments in communities across the country are facing dire straits because of lack of citizen support in the voting booth or at fundraising time.

Changing our culture? I saw this piece from Chief Robert Avsec on LinkedIn and I couldn't help myself so I posted my comments on the LinkedIn Group. Chief Avsec (the author) contacted me and asked me to use my comments as a Guest Blogger, so here I am.